Data & Analytics Senior Manager - Econometrics

Blue 449

London, UK

Apply

Before you apply - don't miss out!

Subscribe to our weekly job alert

By registering you agree to our terms & conditions and privacy policy.

You can unsubscribe anytime using the link in the bottom of the email.

You will receive an email asking you to confirm your subscription

We have a wide range of interesting clients from retail goliaths such as ASDA and Dixons Carphone to smaller luxury business such as Ralph Lauren and Fortnum & Mason.

We have many long-standing client relationships and an enviably strong client retention record. Our clients value us for our honesty, openness and willingness to collaborate, as well as our rich understanding of their businesses. Our work both prioritises the proven and is driven by a hunger for invention.

As an agency we believe strongly in two philosophies ‘Open Source’ and ‘Business Outcome first’.

‘Open Source’:

Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called open source. Open source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development. This is why we put collaboration at the heart of what we do. We are happy to work with a variety of companies, whatever is the right answer for our clients, to make great things happen.

Business Outcome:

In order to deliver business effect for our clients we need to get close to their 1st party data. We believe that a move away from media metrics is vital if you want to be a business partner rather than a supplier. Start with the desired business outcome and work back from there!

Job Description

Role Overview

At Blue 449, we pride ourselves in designing connected experiences built on unprecedented human understanding to establish a meaningful, relevant and personalised dialogue and relationship between advertiser and consumer. We partner with our clients to help them achieve growth in a number of areas and naturally data analysis of varying degrees and levels features in the work we do, the scenarios we plan to and the performance and optimisations we perform. This role is a crucial hire to support the future growth of the agency in a modern media world, help uncover the real drivers of business outcomes, scenario plan for the future and retrospectively as well as real time understand how to optimise communications.

Role Objectives

  • Partner with our client planning teams so we help clients achieve their business objectives through a deep level of data analysis connected to marketing execution
  • Unearth specific drivers for performance and direct internal teams to optimize communications accordingly.
  • Champion analytics internally, hunting for better data to build meaningful and impactful communications that delivers to the bottom line for clients
  • Mentor analytics talent in Blue449 on data driven marketing analytics and build capability

Responsibilities

  • Partner as the key lead on econometrics with client planning teams on their clients’ business objectives, existing evaluation of performance drivers, market context and audience targeting to develop a data driven strategy that improves communications and leads to increased business outcomes.
  • Guide and work closely with the planning teams and the client teams to deliver on “data driven” marketing investment decisions (portfolio planning, scenario planning, data driven marketing planning), build presentations providing the clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses.
  • Responsible for developing and managing the delivery of analytics projects for clients via the Data Sciences practice.
  • Underpin client marketing processes with ‘Big Picture’ measurement frameworks and KPIs that will be used to evaluate experiences across paid, owned and earned media environments; design and lead the implementation of modern measurement plans and longer terms road maps for key clients
  • Drive a culture of ‘always on’ data driven decision making that will institutionalise the use of consumer-driven analytics in media / marketing investment planning
  • As a key lead on Analytics drive thought leadership and product development in the areas of marketing mix modelling, attribution and (digital) analytics and help teams and clients the right KPIs for their businesses
  • Play a key role in new business pitches with the data story at the heart of our pitch offering
  • Win industry awards for best in class analytics and raise profile of Blue 449 work

Key KPI’s will include

  • Increase the percentage of Blue449’s plans that are powered by data
  • An increased scoring for our Data, Analytics and Insight performance from clients and new business pitches
  • Strengthened capability of Blue449 analytics talent in data driven marketing and analytics delivery

Qualifications

Who are we looking for?

The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results

  • Excellent track record relating to Econometrics/Analytics/Insight/Data across traditional forms of analysis and modern digital, behavioural data driven analysis
  • Several years of analytics experience and consulting clients on making strategic investment decisions to improve business results
  • Excellent presentation skills, being the ‘front of pitch’ is essential
  • Must have strong entrepreneurial mind-set the drives to dig in, problem solve, and evolve the agency’s data & analytics product for the mutual benefit of our client and the agency
  • Strong knowledge of advertising/media practices with particular emphasis on Digital Media and overall Media Operations
  • Strong knowledge of Marketing/Media reporting and associated KPIs, data sources, and data processing requirements ·
  • Candidate must have a strong attention to detail, and be able to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
  • Excellent communication skills – written and spoken, excellent expectation management skills
  • Ability to work and manage projects independently
  • Experience managing projects of 3+ months in duration and with project teams consisting of 2+ individuals
  • Experience working with teams comprised of a variety of skills (media experience, digital analytics, technology experience, database experience, project management experience)
  • Ability to meet deadlines in a fast-paced environment
  • Experience of working with clients from several sectors



Apply

Before you apply - don't miss out!

Subscribe to our weekly job alert

By registering you agree to our terms & conditions and privacy policy.

You can unsubscribe anytime using the link in the bottom of the email.

You will receive an email asking you to confirm your subscription

Not what you're looking for?

Use our search to find your ideal career opportunity

Search term is required
No jobs were found
Total of [[ totalJobs ]] jobs were found

[[ jobs.name ]]

[[ jobs.location ]]
[[ jobs.salary_min|decimals ]] - [[ jobs.salary_max|decimals ]]
[[ jobs.posted_time_friendly ]]

Featured Jobs

Tui

Luton, UK

July 18, 2019

UK Debt Management Office

London EC3

July 16, 2019

NHS

Birmingham, UK

July 25, 2019

EUMETSAT

Darmstadt, Germany

July 31, 2019

RBS

Edinburgh, Scotland

July 19, 2019

International Telecommunication Union (ITU)

Geneva, Switzerland

August 25, 2019

Hanbury Strategy

London, E1

August 04, 2019

RBS

Edinburgh, Scotland

July 19, 2019

Direct Line Group

Bromley, United

July 18, 2019

British Red Cross

Belfast, Northern Ireland

July 31, 2019

Leeds Beckett University

Leeds, UK

July 21, 2019

EUMETSAT

Darmstadt, Germany

July 28, 2019

Highways England

Birmingham, UK

August 04, 2019

Greater London Authority

London, UK

August 04, 2019

University of Oxford

Oxford, UK

July 19, 2019

RBS

Edinburgh, Scotland

July 19, 2019

Our Partners

Logo for Dstl
Logo for Prifysgol
Logo for Bank Of England
Logo for Cma
Logo for Frontier
Logo for Logo
Logo for Mit Logo

Like what you see?

Post a job