Insight Analyst, Social & Product

The Strategy, Policy & Insight (Function) are trusted thought-leaders bringing expert strategy, policy, market & audience insight – challenging and advising the business to drive delivery of Channel 4’s strategy and remit.

The new centralised Audience Insights (Subfunction) purpose is to be independent thought leaders at the heart of Channel 4’s creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.

Within the new centralised operating model, Specialists across Analytics, Research, Reporting and Data Enablement have come together from teams across the business to become centres of excellence in their respective disciplines. Working alongside Business Partners, these teams will work to translate data into actionable insights, managing jointly the presentation back of recommendations to the C-Suite or Senior Leader.

JOB PURPOSE

Working under the direction of Analytics Manager, Product Subscription & Distribution, this role prepares high value analysis based on product, subscription and streaming data. The analysis will inform a range of stakeholders to enable them to make profitable decisions for Channel 4. While this role will have a specialism in Product, Subscription and Distribution datasets, they will be expected to collaborate across all areas of the business to ensure any work completed can have a cross-pillar impact.

KEY RESPONSIBILTIES

• Under the direction of the Analytics Manager, undertake hands-on analysis of our digital products, acting as the voice of the user to identify pain points, working with the Analytics Manager to call out failure of C4 to meet the required growth targets and bringing insight which drive Senior Leader decisions to unblock barriers.
• Gain a good understanding of the digital product data we collect, and work with the Analytics Manager to advise on the data collection requirements for new product features as they come onto our roadmap, assisting in the building of measurement frameworks and tracking audits to ensure we make the most of our product data.
• Ensure data and insights are accurate and reliable across all outputs in your work, escalating any data quality concerns appropriately.
• Work with the analytics and business partner teams to craft narratives and stories from data, utilising effective visual, analytical and textual storytelling to communicate compelling insights.
• Contribute to the generation of innovative solutions to complex analytical problems, working with and learning from the Analytics Manager.
• Work as part of the broader team to contribute ideas, options & solutions to evolve the analytics team’s impact.
• Together with the Business Partner & Reporting Team, advocate for the self-service capability (building the proof of concept for the Reporting team to automate for wider C4 self-serve access) to reduce repetitive analysis, cost and improve stakeholder real-time access.

KEY RELATIONSHIPS / STAKEHOLDERS

• Analytics Manager, Product, Subscription & Distribution for direction and escalation
• Senior Insight Manager, Social & Product for executive level escalation as required.
• No direct financial accountability.
• Collaboration with Insight Business Partners, Reporting, Research & Data Science teams to ensure a range of methodologies are considered when generating insight.
• Collaboration with a range of business stakeholders, including Product Leadership Team, Product Managers, Growth Team and Distribution & Partnerships

ESSENTIAL SKILLS AND EXPERIENCE

• Technical skills: Experience using Abobe Analytics (or another Digital Analytics tool); some experience of using SQL; Python/R or other statistical programming language experience preferred.
• Background in Product or Subscriber analytics preferred, with experience in Streaming, Broadcasting or Media a plus.
• Storytelling: Experience of translating complex data sets into clear and actionable narratives, communicating opportunities and challenges to stakeholders
• Collaboration: Ability to proactively be collaborative within the Insight function and across the business to drive the best possible outcome
• Experience engaging with stakeholders when presenting back on findings – specifically personal confidence, capability to challenge, debate, advise and recommend solutions.
• Prioritisation: Comfortable managing own workload and collaborating with your manager to communicate and manage expectations with stakeholders.

COMPETENCES

• Advancing Analytics Capability, Managing Data & Information, Harnessing Insights & Learning

Hybrid Working

From September 2023 employees will be working minimum 3 days per week in their office location. The other 2 days should be working from home. This is to create more time for collaboration, creativity, learning and feedback. We also have a working from another location policy for up to 10 days. This pattern is subject to future changes which would be communicated in advance to provide employees with adequate notice of any change. If you need any additional support or workplace adjustments upon joining, please speak with your manager or our workplace disability lead.