As the Senior Data Analyst within the Content Analytics team, your role will support the Video division covering both TV and iPlayer. Your day-to-day work will provide data analysis and insight to Video stakeholders in support of our broader audience strategy.
Main Responsibilities
Within this role you will:
- Work proactively in collaboration with the Principal Data Analyst to deliver data-driven insight projects in collaboration with stakeholders across Audiences, Strategy, Finance, and Planning
- Build and maintain strong working relationships where you might, as a specialist, have to help to manage expectations of more senior colleagues
- Maintain high standards of presentation, applying best practice standards when using and communicating data and insights
- Help non-data oriented colleagues to understand where analysis can help achieve the strategic goals of the BBC
Specific project work will include:
- Delivering and overseeing analytics work for the BBC’s Return on Investment (ROI) project, enabling the business to evaluate cost versus value across its video output
- Maintaining and developing a suite of Tableau dashboard reporting for past and future content performance across TV and iPlayer
Are you the right candidates?
Essential
- Degree level (or above) education in STEM subject, or equivalent experience
- Advanced SQL skills
- Proficiency in the use of data visualisation tooling (Tableau and R Shiny preferred)
- Proficiency in industry-standard analysis, testing, and measurement methodologies for solving complex business questions with data
- Ability to effectively delegate and prioritise accordingly while working on multiple projects simultaneously
- Ability to simplify complex problems into component parts and deal with them systematically
- Experience developing collaborative relationships across a complex corporate or public sector organisation
- Strong written and verbal communication skills with experience presenting data-based insights to senior technical and non-technical stakeholders
Desirable
- Strong understanding of how the digital and media landscape is evolving, and the implications for all parts of the BBC
- Familiarity with linear and on-demand television services, survey-based datasets, online data collection technologies, online data ecosystems, news media, online publishing
- Knowledge of key competitors
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
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